Before listing your business, organize the information potential buyers are likely to request.

Depending on your business, this may include revenue and profit history, operating expenses, traffic and analytics, customer information, recurring revenue, advertising performance, supplier relationships, contracts, intellectual property and other relevant business records.

Accurate and well-organized information can make it easier for buyers to understand and evaluate your business.

Consider your revenue, profit, growth, business age, recurring revenue, customer concentration, assets, operational requirements and other factors that may affect the value of your business.

Your asking price is ultimately your decision. Wynsell does not determine or guarantee the value of your business.

Create a clear and informative listing that explains what your business does, how it generates revenue, its financial performance, operations, strengths and potential growth opportunities.

Provide enough information to attract serious buyers while deciding which sensitive details should remain confidential.

Choose the Wynsell plan that matches the level of visibility you want for your business:

Starter — $39/month
Pro — $69/month
Premium — $99/month

Your subscription renews monthly and can be canceled anytime.

Wynsell charges 0% commission on your sale.

Interested buyers can contact you directly through Wynsell.

Answer relevant questions, provide additional information when appropriate and decide what confidential information you’re comfortable sharing.

Before sharing sensitive business information, consider whether additional confidentiality protections are appropriate.

When a buyer is ready to move forward, negotiate the purchase price and other important terms directly.

These may include payment terms, assets included in the sale, inventory, intellectual property, transition assistance and the timing of the transfer.

Make sure both parties clearly understand what is included in the transaction.

Once you and the buyer have agreed on the terms, complete the appropriate agreements, payment arrangements and transfer process.

Depending on the business, the transfer may include domains, websites, e-commerce stores, software, source code, intellectual property, supplier relationships, social media accounts, advertising accounts and other digital assets.

For significant or complex transactions, consider using qualified legal, accounting or transaction professionals where appropriate.

Wynsell connects buyers and sellers directly and does not act as a broker or escrow provider.